⚡ Bringing the Rams’ Visual Identity Into 3D

The original graphic that inspired this p[roject.
The original graphic that inspired this p[roject.

When I came across a striking radial graphic element on the Los Angeles Rams’ official website, I thought: what if this could come alive in 3D? As both a multimedia developer and lifelong designer, I couldn’t resist the challenge.

The result? A fully interactive 3D radial menu system that blends the Rams’ bold branding with cutting-edge WebGL/Three.js rendering. This isn’t just design—it’s immersive experience.

🎨 From Inspiration to Implementation

  • Radial Layout — Menu items orbit in a clean circular arrangement.
  • 3D Center Stage — The SoFi Stadium model anchors the design, framed dynamically in the middle.
  • Dynamic Assets — Each menu item can load its own 3D model (gavel for Legal, whistle for Coaching, etc.).
  • Interactivity — Users can rotate, hover, and click to bring items into focus.

🏈 Why It Matters for the Rams

As a candidate for the Senior Graphic Designer position at Rams HQ in Woodland Hills, I wanted to demonstrate how design and code can merge to elevate brand storytelling. This concept could power:

  • Fan engagement tools on Rams.com
  • Microsite navigation for campaigns
  • Recruitment or training portals
  • In-stadium experience hubs

💻 Try It Live

I packaged the system as both:
1) a drop-in script for WordPress/Shopify/HTML
2) a modern Web Component for dev teams

🚀 Looking Ahead

  • Touch + drag support for mobile
  • Animated transitions between models
  • Team-branded themes and seasonal skins
  • Integration with Rams ticketing or fan rewards

✍️ Closing Thoughts

At Nuwud Multimedia, I thrive on building experiences that don’t just look good, but move people. The Rams radial menu is more than a prototype—it’s a vision of how immersive design can amplify an already powerful brand.

👉 If you’re with the Rams team reading this: I’d love the opportunity to bring this innovation into your design department.

🔗 Contact Me | 📍 Woodland Hills, CA