Delivery & Payment Customizations by Buyer Context

By nuwudorder | September 23, 2025

Why Last-Mile Personalization Matters

By the time customers reach shipping and payment, the sale is almost locked in. But this is also where friction creeps in—wrong shipping options, cluttered payment methods, no flexibility for B2B.

Shopify Plus now lets us personalize this step with Functions:

  • Delivery Customizations: adapt shipping methods.

  • Payment Customizations: adapt payment methods & terms.

Think of it as Nana at the market checkout: she knows you always want express delivery, lets you pay next week, and slips in free gift wrap.

Delivery Customizations

What You Can Do

  • Hide or Rename Shipping Rates: Remove irrelevant carriers (e.g., DHL for domestic orders).

  • Sort Options by Segment: Eco-friendly buyers see carbon-neutral shipping first.

  • VIP Free Express: Reward loyal customers with exclusive free express shipping.

Example

  • Cart subtotal > $200 → free express shipping.

  • Customer tag “Eco” → show “Green Delivery (Carbon Neutral)” first.

Payment Customizations

What You Can Do

  • Reorder Payment Methods: Put Shop Pay first for one-click conversions.

  • Hide Payment Options: Exclude BNPL if margins are tight.

  • Offer Payment Terms: Enable Net 30 only for B2B buyers.

Example

  • Customer is tagged “Wholesale” → show Net 30 invoice.

  • First-time buyer → only show credit card and Shop Pay.

  • Returning buyer → default to Shop Pay for speed.

B2B Scenarios

  • Company buyers see custom payment terms + catalogs.

  • Tailored delivery (freight vs. parcel).

  • Payment methods restricted to invoice or PO.
    This transforms Shopify into a serious wholesale-ready platform.

Copilot Kit: Functions for Delivery & Payment

Run these prompts in VS Code with Copilot Agent Mode:

1. Free Express for VIPs

Create: "Generate a Delivery Customization Function that grants free express shipping if customer tag = VIP and subtotal > $100."

2. Eco-Friendly Sort

Create: "Modify the Function to sort shipping rates so 'Eco Delivery' appears first when customer.metafields.preferences.eco = true."

3. Hide BNPL for Low-Margin SKUs

Create: "Generate a Payment Customization Function that hides BNPL options if cart contains products with metafield 'margin' < 20."

4. B2B Net Terms

Create: "Write a Payment Customization Function that adds 'Net 30 Invoice' as default when buyerIdentity.company.id is present."

Why This Matters

  • Reduces Abandonment: Irrelevant or cluttered options confuse buyers.

  • Increases AOV: Free express rewards can push cart values higher.

  • Unlocks B2B Growth: Flexible terms and delivery options = wholesale-ready.

  • Customer Delight: It feels like the checkout was built just for them.

✅ Takeaway: Personalization isn’t just about recommendations—it’s about how people complete the order. Delivery and payment customizations are the final mile where personalization directly drives conversions, retention, and loyalty.

Posted in Blog

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