Posts by nuwudorder

Introduction Hydrogen storefronts often need to fetch public product data for PDPs (Product Detail Pages) and PLPs (Product Listing Pages). The catch: developers sometimes mistakenly expose API tokens in client code. The good news? Shopify’s Storefront API supports tokenless public reads for most catalog queries. This means you can secure your Hydrogen builds while still…

Introduction Hydrogen storefronts run on Shopify Oxygen, an edge worker runtime. It’s fast, global, and tightly integrated with Shopify APIs. But Oxygen enforces strict bundle size limits — and ignoring them can tank performance or even block deploys. This post explains why bundle bloat happens in Hydrogen, how it affects Oxygen, and how to avoid…

Introduction Shopify’s new Customer Account API is the foundation of identity in Hydrogen storefronts. It replaces the legacy Liquid-based customer auth, giving developers OAuth2 flows, modern session handling, and checkout continuity. But it also brings new challenges: secure implementation, local dev setup, and gaps like Multipass SSO support. This post dives deep into how to…

Introduction Shopify started as a theme-and-app platform. Today, with Hydrogen, Oxygen, Storefront API, and AI-powered tooling, it’s evolving into something bigger: a Commerce Operating System. This post explores how Shopify’s trajectory points toward a unified OS that blends APIs, pipelines, and AI to power adaptive storefronts and workflows. Why “Commerce OS”? 🧩 Composable APIs →…

Introduction Hydrogen is marketed as a storefront framework for Shopify. But under the hood, it’s just Remix + React — which means it can power more than PDPs and PLPs. Forward-thinking brands are extending Hydrogen to build dashboards, B2B portals, loyalty apps, and multi-tenant SaaS tools that live alongside their storefronts. This post explores those…

Introduction Shopify’s Dawn theme and the Liquid ecosystem remain the default entry point for most merchants. But as brands scale, many hit limitations in performance, customization, and integrations. That’s when Hydrogen becomes attractive — but jumping straight from Liquid to Hydrogen can feel daunting. This post outlines a phased migration path that balances risk, SEO,…

Introduction Liquid themes had a secret weapon: the Theme Editor. Merchants and marketers loved the inline editing, previews, and drag-and-drop blocks. In Hydrogen, content management isn’t as simple. Shopify partners like Sanity and Contentful provide flexible APIs, but editors often feel the loss of WYSIWYG control. This post explores the CMS gap in Hydrogen and…

Introduction Performance is revenue. But in Hydrogen storefronts on Shopify Oxygen, performance is influenced by many factors — TTFB, subrequests, cache hit rates, bundle size, Core Web Vitals. Agencies that offer standardized performance audits not only improve storefront speed but also create ongoing retainers by showing clients measurable improvements. This post lays out a repeatable…

Introduction Merchants migrating to Hydrogen often ask: Why should we host on Shopify Oxygen instead of Vercel or Netlify? Synthetic benchmarks help, but the most persuasive evidence comes from competitor A/B testing — running identical storefronts across Oxygen, Vercel, and Netlify, then comparing performance region by region. This post outlines how to run those tests…

Introduction Synthetic performance tests like Lighthouse and k6 are valuable, but they’re not the whole story. Real shoppers use a variety of devices, browsers, and networks — meaning synthetic tests can’t fully capture true user experience. Enter Real User Monitoring (RUM). By collecting live performance data from your Hydrogen storefront on Shopify Oxygen, RUM reveals…