Blog

Introduction Shopify webhooks are great for small stores. But as brands scale, webhook storms, retries, and brittle integrations become bottlenecks. The solution? Move from direct webhook calls to event streaming pipelines using Pub/Sub, Kafka, or other queue-first systems. The Problem with Raw Webhooks ❌ Webhook storms → flash sales trigger thousands of events. ❌ Retries…

Introduction Authentication is a make-or-break part of any storefront. Shopify offers the Customer Account API, but merchants often need more: social logins, SSO, role-based dashboards, and multi-channel access. The result? Many Hydrogen projects adopt a hybrid authentication model that blends Shopify auth with services like Firebase or Supabase. Shopify Customer Account API ✅ Strengths: Direct…

Introduction Shopify’s APIs cover products, orders, and customers — but not everything. Loyalty programs, personalization, analytics dashboards, and user-generated content often need external databases. For Hydrogen developers, the question isn’t if you’ll add a database, but which one — SQL, NoSQL, or both. SQL in Headless Shopify 🧩 Strengths: Relational integrity → perfect for loyalty…

Introduction Shopify started with themes. Then came Liquid apps, Hydrogen, and Oxygen. The next evolution is already visible: Shopify is becoming a Commerce OS — an API-first, AI-assisted platform where agencies build faster, smarter, and more composably than ever before. This post explores where Shopify dev is heading, what it means for merchants, and how…

Introduction GitHub Copilot is great at generating Hydrogen code — but it’s not always safe. Left unchecked, Copilot will happily produce bloated bundles, Node-only APIs, or Liquid-era anti-patterns that break Oxygen. The solution? Train Copilot with guardrails: instructions, Crystal Seeds, and playbooks that enforce Hydrogen best practices. The Problem: Copilot Without Context ❌ Suggests fs…

Introduction Shopify has put its weight behind React, Remix, and Hydrogen. But that doesn’t mean Vue is out of the picture. With Nuxt’s growing ecosystem and a dedicated Shopify module, Vue agencies have a chance to carve out a niche in headless commerce. This post explores why Nuxt Shopify matters, where it fits compared to…

Introduction Merchants moving from Liquid to Hydrogen often assume their app stack will “just work.” Reality check: most apps built for Liquid themes don’t translate. This post explains why Liquid apps fail in Hydrogen, which categories are most impacted, and how agencies can guide merchants through compatibility planning. Why Liquid Apps Break in Hydrogen ❌…

Introduction Wishlists are one of the most requested Shopify features — yet most implementations rely on Liquid apps that don’t translate to Hydrogen. The solution? Pair Shopify’s Customer Account API with Firebase Functions to create a secure, scalable wishlist that runs at the edge. Why Native Apps Fail in Hydrogen ❌ Many wishlist apps inject…

Introduction Client-side GTM is showing its age: ad blockers strip scripts, payloads bloat pages, and privacy laws make it risky. For Hydrogen stores, where performance and compliance matter, server-side tagging is the upgrade path. This post outlines a Hydrogen → Web Pixel → Server-Side GTM → BigQuery → Looker Studio pipeline that agencies can package…

Introduction Hydrogen apps running on Oxygen are fast and global — but they’re also opaque if you don’t set up observability. Logs, metrics, and traces aren’t optional; they’re critical for performance, debugging, and client trust. This post shows how to monitor Oxygen storefronts effectively, from built-in tools to enterprise integrations. Why Observability Matters ⚡ Performance…