Using Shopify Markets Pro for Global Expansion (2025 Guide)
Selling internationally has always been one of Shopify’s promises, but until recently it required a patchwork of apps, workarounds, and manual effort. In 2025, Shopify Markets Pro is the platform’s all-in-one solution for global commerce. It provides end-to-end localization, currency, payments, duties, and compliance — without merchants needing to juggle dozens of third-party tools.
Here’s what you need to know to expand globally with Markets Pro this year.
What is Shopify Markets Pro?
Markets Pro is Shopify’s premium global selling suite. Think of it as “internationalization as a service.” It builds on Shopify Markets but adds managed services:
- Localized Payments: Customers pay in their local currency, with their preferred payment method.
- Duties & Tax Management: Automatically calculates and collects duties/taxes at checkout.
- Global Compliance: Handles VAT, sales tax, regulatory filings.
- Fraud Protection & Risk Management: Shopify assumes risk on international payments.
- Cross-Border Logistics: Integrated with carriers and fulfillment to reduce customs friction.
What’s New in 2025?
- Expanded Country Coverage
- Markets Pro now supports 150+ countries with localized checkout, up from ~130 in 2023.
- Deeper Payment Localization
- Support for region-specific methods like BLIK (Poland), PIX (Brazil), and PayNow (Singapore).
- Improved Duties & Tax Transparency
- Duties are now displayed dynamically during checkout, with guaranteed landed cost pricing.
- Subscription & B2B Compatibility
- Subscription apps and B2B features now integrate seamlessly with Markets Pro’s pricing + duties engine.
When to Use Markets Pro vs Alternatives
- Markets Pro Wins When:
- You want a turnkey international solution with Shopify managing compliance and risk.
- You sell to multiple countries but don’t have the legal/ops team to handle filings.
- You want to guarantee landed cost pricing at checkout.
- Alternatives Win When:
- You have a strong in-house ops team and want fine-tuned control.
- You sell in only 1–2 foreign markets and can handle compliance directly.
- You want to integrate with a specialized cross-border solution (Global-E, Avalara, etc.).
Best Practices for Using Markets Pro
- Audit Product Catalog for Compliance
- Not all products are shippable globally (e.g., cosmetics, perishables). Ensure your catalog is flagged correctly.
- Localize Content Beyond Currency
- Translate product descriptions, FAQs, and policies. Use Shopify Translate & Adapt or partner apps.
- Monitor Analytics per Market
- Track conversion rates per region. Customers in Germany, for example, expect PayPal and Klarna — ensure they’re enabled.
- Plan Logistics
- While Markets Pro simplifies customs, you still need reliable fulfillment partners that can handle international SLAs.
- Communicate Landed Costs Clearly
- Highlight “No surprise fees at delivery” messaging. This transparency boosts conversion.
Pitfalls to Avoid
- Assuming Markets Pro replaces the need for localized marketing. It handles checkout, not cultural resonance.
- Treating all markets the same. Payment preferences and legal requirements vary widely.
- Forgetting subscription/B2B workflows. Ensure integrations are tested globally.
Conclusion
In 2025, Shopify Markets Pro is the most complete native solution for global expansion. It removes the heavy lifting of compliance, payments, and risk, letting merchants focus on growth.
The key is to pair Markets Pro’s infrastructure with localized marketing, product fit, and logistics. Merchants that do both win trust abroad, reduce cart abandonment, and scale faster into new regions.