Blog

Introduction Hydrogen storefronts often need custom APIs for wishlist, reviews, or loyalty redemptions. Firebase HTTPS Functions provide a serverless way to extend Shopify, but without guardrails, they can become leaky,…

Introduction Client-side analytics are broken. Ad blockers, browser restrictions, and privacy laws erode data quality. For Shopify Hydrogen storefronts, the solution is server-side Google Tag Manager (sGTM) paired with BigQuery.…

Introduction Hydrogen storefronts are API-first, but not all data belongs in Shopify. Loyalty ledgers, user-generated content (UGC), and personalization often require external databases. The choice between SQL and NoSQL shapes…

Introduction Hydrogen storefronts bring modern rendering patterns — SSR, streaming, and client hydration — but each choice impacts both Core Web Vitals (CWV) and SEO. Developers often optimize one at…

Introduction Hydrogen storefronts unlock React-first flexibility — but they also disrupt Shopify’s long-standing app ecosystem. Many apps built for Liquid themes don’t “just work” in Hydrogen. Developers must know which…

Introduction Shopify Oxygen is the global edge platform powering Hydrogen storefronts. It promises lightning-fast performance, but how does it really behave at scale? Developers and merchants alike need to understand…

Introduction 3D, AR, and VR are no longer futuristic — they’re here. From Apple Vision Pro to Meta Quest, immersive commerce is reshaping how customers browse and buy. But with…

Introduction When moving Shopify stores into Hydrogen/Oxygen, the Storefront API isn’t the only data layer you’ll need. Loyalty programs, personalization, analytics dashboards, and user-generated content often require an external database.…

Introduction Merchants today face a critical decision: stick with Liquid themes, go all-in on Hydrogen + Oxygen, or choose a hybrid path. Each architecture comes with trade-offs in cost, speed,…

Introduction Hydrogen storefronts live and die by Shopify’s subrequest budget. Every API call, redirect, and edge fetch counts against Oxygen’s ~40 subrequest cap per route. Exceed the limit, and pages…