Systems Built

I design and build digital systems for founder-led businesses that have outgrown patchwork websites, disconnected tools, and manual workarounds. The work varies — Shopify workflows, intake systems, AI-assisted operations, 3D interfaces, automation pipelines, custom tooling. The pattern is consistent.

Every system shown here started with a real operational problem — a place where money, time, clarity, or momentum was leaking. The work was finding it, then building the infrastructure to fix it.

25+ years Entertainment Ecommerce 3D / WebGL AI Systems Custom Infrastructure

Selected Systems

Product Catalog Stabilization

When product data is messy, everything downstream becomes fragile: checkout, fulfillment, reporting, upsells, subscriptions, customer experience.

Diagnosed structural issues inside a Shopify catalog and rebuilt the product organization so the business could operate with cleaner data, fewer checkout problems, and better long-term maintainability.

Cleaner product architecture reduces friction across the entire store — easier to manage, easier to scale, less likely to break when new products, offers, or fulfillment rules are added.

  • Shopify
  • Data Architecture
  • Checkout Stability
  • Operations

Lead Intelligence Pipeline

A lead form is only useful if the right information gets captured, qualified, routed, and acted on. Most intake setups fail somewhere in that chain.

Connected multi-step intake, n8n automation, Claude AI lead scoring, and Notion CRM write-back into a single always-on pipeline — no manual triage required.

The goal was not to collect leads. It was to surface which leads were worth attention, what they needed, and where they belonged in the pipeline.

  • n8n Automation
  • Claude AI
  • Notion API
  • WordPress
  • Qualification Systems

AI-Enhanced Business Tooling

AI is most useful when it’s connected to a real business workflow — not deployed as a novelty, chatbot experiment, or one-off prompt.

Designed and built AI-enhanced systems for founder-led brands: automated content pipelines, intelligent diagnostics, business intake analysis, workflow decision support, and custom scoring tools.

The point is not “adding AI.” The point is reducing the thinking, sorting, and manual coordination that keeps founders trapped inside their own operations.

  • OpenAI / Claude
  • Automation
  • Notion / Firebase
  • Custom Workflows

3D Interactive Interfaces

Interactive 3D is not for every business. But when visual structure, spatial navigation, product exploration, or brand differentiation matters, it can turn a flat experience into something memorable and useful.

Built WebGL and Three.js systems for interactive navigation, organizational visualization, product-style interfaces, and immersive commerce concepts — designed to perform in a browser without sacrificing stability.

Used correctly, 3D is not decoration. It can make complex information easier to understand, products more memorable, and a brand experience competitors cannot easily copy.

  • Three.js / WebGL
  • React
  • Interactive Navigation
  • Custom UI Systems

I don’t just build the requested thing. I find the system behind it.

A broken website is often not just a website problem. A weak checkout may be a product data problem. A messy lead flow may be a qualification problem. A slow store may be an architecture problem. A confusing offer may be a positioning problem. A manual workflow may be a missing infrastructure problem.

The work is finding the real constraint — then building the cleanest system around it.

Problems I’m best at

  • Shopify systems that have outgrown their original setup
  • Founder-led businesses relying too heavily on manual work
  • High-value offers with messy intake, quoting, onboarding, or fulfillment
  • Businesses using too many tools that don’t communicate clearly
  • Stores with product, subscription, checkout, or backend structure issues
  • Teams that need AI, automation, or dashboards connected to real workflows
  • Brands that need a differentiated digital experience without sacrificing stability

What the work has in common

  • Clarify the business problem
  • Map the current system
  • Identify where time, money, and momentum are leaking
  • Remove unnecessary complexity
  • Build the missing structure
  • Connect the tools that need to work together
  • Leave a system that can be used, improved, and scaled

Have a system that needs fixing?

Start with a focused diagnostic. The Founder System Audit maps what you have, identifies what’s leaking, and gives you a prioritized plan for what to fix first.

Start With a System Audit