Blog

Introduction Hydrogen accelerates Shopify development — but only if developers avoid common pitfalls like oversized bundles, broken caching, or Liquid-only APIs. GitHub Copilot is a powerful ally, but out-of-the-box it…

Introduction Going headless with Shopify (Hydrogen + Oxygen) unlocks flexibility, but it also shifts responsibility for data architecture onto developers. Liquid themes could lean entirely on Shopify’s APIs. Hydrogen stores…

Introduction Replatforming a Shopify store to Hydrogen can feel like an all-or-nothing move. But it doesn’t have to be. Many merchants succeed with a hybrid strategy — running Hydrogen for…

Introduction Hydrogen unlocks modern development for Shopify, but content teams still need tools to manage blogs, landing pages, and editorial campaigns. Liquid themes let marketers edit directly in Shopify’s Online…

Introduction When merchants and developers consider Hydrogen + Oxygen, a common question is: “How does Oxygen compare to Vercel or Netlify?” On paper, all three are edge-first hosting platforms. In…

Introduction One of the biggest questions merchants ask before moving from Liquid themes to Hydrogen/Oxygen is: “Will my apps still work?” The answer: some will, some won’t. Apps built for…

Introduction Immersive commerce isn’t just about AR try-ons and 3D configurators anymore. With Apple Vision Pro, Meta Quest, and AR-enabled smartphones, the next frontier is a seamless shopping layer that…

Introduction 3D product viewers and AR try-ons grab attention, but too often they stop short of the finish line: checkout. Customers configure a product in 3D, get excited, then… have…

Introduction 3D product configurators are powerful — letting customers customize colors, materials, or features in real time. But without a tight link to checkout, these interactions can feel disconnected. Enter…

Introduction 3D product viewers and AR try-ons are eye-catching — but are they effective? Many Shopify merchants launch immersive features without measuring whether they actually improve conversion, usability, or customer…