Blog

Shopify’s Oxygen hosting brings Hydrogen storefronts to the edge — but performance isn’t uniform across all use cases. Merchants and developers need to understand latency benchmarks (p95, p99), cold starts…

By 2030, shopping won’t be something you do. It will be something that’s always on. As AR glasses, smartwatches, earbuds, and mixed-reality headsets converge, commerce will become ambient and wearable-first.…

Clicks and conversions still matter — but in XR commerce, they don’t tell the whole story. When shoppers try on products in AR, explore VR showrooms, or interact with 3D…

Social platforms aren’t just where people hang out — they’re where shopping inspiration starts. In 2025, TikTok, Instagram, and Snapchat are blurring the line between content, AR effects, and checkout.…

3D models, AR try-ons, and VR showrooms get headlines — but for most shoppers, these technologies still feel new, niche, or intimidating. The challenge for Shopify merchants isn’t just building…

Immersive shopping promises freedom — but if it’s not inclusive, it risks excluding millions of customers. In 2025, as Shopify merchants experiment with wearables like Vision Pro, AR glasses, and…

XR commerce — from Vision Pro showrooms to AR try-ons — is still in its early adopter phase. The excitement is real, but mainstream shoppers aren’t all strapping on headsets…

Shoppers don’t just buy products — they buy into stories. In 2025, Shopify merchants are using 3D, AR, and XR to tell brand stories that feel less like ads and…

The Meta Quest platform has become the most widely adopted VR headset globally. While gaming drives much of the engagement, social VR is emerging as a powerful channel for commerce.…

Apple Vision Pro is powerful but niche. The real future of immersive commerce lies in lightweight AR glasses — devices from Apple, Meta, Niantic, Snap, and others that blend shopping…