Shop Minis — Personalized Feeds Inside the Shop App

By nuwudorder | September 23, 2025

Why the Shop App Matters

Over 100 million active buyers use Shopify’s Shop app to track orders, discover products, and engage with merchants. It’s basically Shopify’s own native shopping feed.

With Shop Minis, developers can now extend this app with personalized experiences—React Native-powered mini apps that live directly inside Shop.

This means you can bring personalization outside the storefront and into the always-on mobile feed.

What Shop Minis Can Do

  1. Personalized Feeds

    • Create a “Daily Picks” feed for each customer.

    • Mix purchase history with trending or new arrivals.

  2. Cart & Checkout Enhancements

    • Minis can hook into cart context → suggest personalized add-ons.

    • Smooth transition into checkout inside the Shop app.

  3. Account-Based Personalization

    • Use Shop’s identity layer for logged-in personalization.

    • Tailor promotions, loyalty points, or recommendations.

  4. Gamified Experiences

    • Spin-the-wheel rewards only for certain segments.

    • Seasonal campaigns tied to customer tags or geo.

Example Use Case: “Nana’s Daily Picks”

Imagine Nana curating a feed inside the Shop app:

  • For VIPs: early access drops + loyalty progress.

  • For eco-conscious shoppers: sustainable picks highlighted.

  • For seasonal relevance: “It’s sweater season in Chicago 🍂.”

Delivered daily, right in their pocket.

Copilot Kit: Build a Shop Mini Prototype

Use these prompts in VS Code with GitHub Copilot Agent Mode:

1. Scaffold the Mini

Create: "Scaffold a Shop Mini (React Native) that displays a personalized feed titled 'Daily Picks'."

2. Fetch Profile Data

Create: "Add logic to fetch customer tags and metaobjects (style_profile) from Storefront API to drive personalization in the Mini."

3. Dynamic Recommendations

Create: "Implement a recommendation component that merges Shopify’s productRecommendations API with customer.style_profile values to render a ranked list."

4. Fallback Experience

Ask: "Add a fallback mode where, if no personalization data is available, the Mini displays trending products from the store."

Why This Matters

  • Always-On Touchpoint: Customers open Shop more often than your site.

  • High Conversion Surface: In-app discovery feeds feel natural.

  • Early Mover Advantage: Few merchants are leveraging Shop Minis yet.

  • Mobile-Native: Faster than headless PWAs, integrated directly into Shopify’s app.

✅ Takeaway: Shop Minis extend personalization beyond your store. By curating feeds, loyalty nudges, and personalized carts in the Shop app, you meet customers where they are—on mobile, daily.

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